History
Loved by Children and embraced by Teachers and Parents for the subtle safety messages woven into every adventure Hari’s World® and SafetySack® is a unique teaching resource that makes a life saving difference!
Misson Statement
Our Mission is to become the standard for child safety in the UK and overseas and to avoid accidental injury and save lives.
Executive Summary
Hari’s® World is the first fully comprehensive and totally dedicated Child Safety Awareness Brand. The Hari Child Safety Awareness Book Series aims to teach children about Safety Awareness in fun, exciting and imaginative ways. Using soft storylines and a cast of loveable characters, Hari® helps to equip children with the necessary skills required to avoid accidents and injury in all areas of life.
The Hari’s® World web-site encourages children, parents and teachers to play safety-related games and enjoy learning about Safety Awareness together.
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"The book is a wonderful concept… clear concise and highly visual which makes it so easy to get the safety message across in a simple and fun way. Children of the 3-9 year old age groups are like sponges… ‘absorbing’ information and storing it in their memories. There are hazards everywhere in our daily life but the last thing we want to do is terrify our kids or cocoon them from risk. .. The Hari’s World books make it so easy to gently get the message across. This has been long overdue! ".
Rosie Mckenzie, Parent
“I think that this will be so popular with kids. I can’t wait to buy a few copies for my friends kids and hear them shout ‘Oops Hari!’. Such a simple idea and so well done”
Gia Mills, Marketing Consultant
The Market
Hari® appeals to a universal market. Whilst the target audience is children between 3 and 7 years, the consumer market comprises any organization or person with an interest in child safety. This includes governments, safety organizations, manufacturers, commercial firms, children’s charities, hospitals, schools, crèches, parents and expectant parents, teachers, child minders - the list is endless.
Vision
Hari’s® World aims to:
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equip children with the necessary skills required to avoid accidents and injuries in all areas of life, and on throughout their lives.
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impact upon incidences of child unintentional injury.
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be a leading children’s brand, creating solutions essential to educating children about safety awareness and preventing child unintentional injury.
Values
Customer Centric - Listen to and anticipate the needs of parents, teachers and children.
Integrity - maintain high ethical standards.
Innovation – Creative thinking for better solutions.
Fun – Fun, exciting and imaginative approach to learning.
Hari's World Products
Hari’s® World products fall into four categories:
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Books - Currently 4 books: Oops Hari!; Hari at Home; Hari at the Beach; Hari at the Park, with plans to introduce more.
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Cuddly characters – Hari’s® World Characters brought to life with a range of Soft Toys.
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Safety Sacks® Providing resources and games to assist with conveying and reinforcing the Hari® Safety Awareness message ‘Play Safe - Not Sorry’ in schools and children’s centres.
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App - Bringing Hari® into the digital world, the Hari’s® World App is being created to enable schools and children to play games online and learn Hari’s® safety messages.
Executive Summary
Hari’s® World is the first fully comprehensive and totally dedicated Child Safety Awareness Brand. The Hari Child Safety Awareness Book Series aims to teach children about Safety Awareness in fun, exciting and imaginative ways. Using soft storylines and a cast of loveable characters, Hari® helps to equip children with the necessary skills required to avoid accidents and injury in all areas of life.
The Hari’s® World web-site encourages children, parents and teachers to play safety-related games and enjoy learning about Safety Awareness together.
The Hari® brand was lovingly created by family team Tristan-Sean McGee, Tristan-Paul McGee and Sue McGee. Hari® has been helping to teach children about safety awareness since 2008 and these amazing and engaging stories are as relevant today as they were then - as evidenced by the RoSPA 2018 Report 'Reducing unintentional injuries in and around the home among children under five years'.
The report shows that unintentional injuries result in an estimated 370,000 visits to A&E departments and approximately 40,000 emergency hospital admissions among children of this age group each year over the period 2012/13 to 2016/17. The 6 major causes of emergency admissions for the under-fives following unintentional injuries included: Falls (90,372); Impacts, entrapments, lacerations (40,788); Poisoning by and exposure to noxious substances (25,591); Contact with heat and hot substances (12,983); Struck or bumped into by a person, and animal bites and stings (7,346); Suffocation and strangulation (2,159). These six causes represent over 90% of emergency admissions in this age group and the majority of these injuries are preventable. These causes can be found as key hazards in the Hari’s® World books and teaching resources.
(Above paragraph contains public sector information licensed under the Open Government Licence v3.0.)
